Welcome, I'm Rob Reynard

Who I am

I’ve been running A/B tests for the past 13+ years for Fortune 100 companies and small start-ups.

I’ve created the strategies, mocked up the designs, coded the JavaScript, run the analytics, and made the calls – and I’m sharing everything I’ve learned here at Test&Win.

These days, I mostly consult with companies about how to improve their digital marketing, conversion optimization, and A/B testing efforts.

If you want some guidance for your digital marketing, you can contact me or learn more about my consulting services. If you need help executing your A/B testing efforts, you can work with me through my agency Convincify where we have the team in place to offer full service A/B testing.

What Test&Win is all about

I created this site because I wanted to help people understand the power of A/B testing and how to use it to grow their business.

The problem with A/B testing is that the concept is easy to understand and the tools make it easy to do. It’s too easy to think you know what you’re doing while you’re making the wrong calls and harming your business.

A/B testing is just so much harder than it looks. I want to make it easier to learn what you need to know and get more from your testing.